Logo + Brand Design FAQs
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As you will see from my portfolio of work, I have been lucky enough to have worked across a range of different business types and sizes of businesses too. This has given me a wealth understanding the different kinds of businesses from the inside out.
I have a reputation for ‘just getting’ client briefs, but realistically this is because I have 16+ years of experience designing logos, brands and websites. I will ensure that I understand your business, your vision and how best to design something that will not only work for your business but be flexible enough to give you many years of use for your logo.
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Yes, I always work to a fixed price. Whether that is my Brand Starter Package or my Ultimate Branding Package, you will always know what you are paying before we begin.
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You are getting a one-to-one service with a highly experienced, qualified and insured designer. Many web-based platforms use designers from around the world who have little experience or qualifications. The designers don’t know anything about your target audience, market, or even your country. This ends up leading to disappointment from your perspective as they often don’t meet your brief or expectations. Trust me, I’ve worked with people who have tried this route before.
Read more about this in my explainer article. -
If you have an existing idea in mind, whether that is a finalised idea you need digitalised or a sketch, then of course I can make that come to life for you.
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Absolutely. I work entirely from scratch with every aspect of the elements within your logo. I often manipulate fonts to ensure they are different to others although in some case this may be the only thing similar to someone else — the font used.
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All in all, it will take around 2-6 weeks to research, design, develop and finesse your logo and brand before supplying you with the final files. These timings include the time it takes for you to provide me with feedback on the designs. If you’re in a hurry, please let me know and I will ensure we have a deadline to work to.
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You will have access to a project management board via Trello. This allows you to view files, deadlines, comment/feedback and talk to me directly without having endless emails. All progress will be up to date within the board at all times.
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At the beginning of any project, I invest a lot of time in research and strategy to ensure that I have a clear understanding of your brand and design needs. This enables me to create a visual design that accurately reflects your vision and brand values. With this level of preparation and my experience as a designer, I'm confident that I can deliver a design that meets your expectations with only one round of revisions (two if you’re within the Ultimate Package).
Revisions can be a lengthy and costly process, and with my streamlined process, we can ensure that the final design is delivered in an efficient manner, saving you both time and money.
If we’ve reached the allocated revision total and you’re not satisfied then you’re welcome to purchase add on time at an hourly rate. -
Variants of a logo design are alternate versions of the primary logo that have been created to accommodate specific use cases or applications. For example, a horizontal variant may be created for use in website headers or email signatures, while a simplified variant may be created for use in small or low-resolution applications, such as social media icons. Each variant of the logo should maintain the integrity and recognisability of the primary design while adapting to different contexts.
By creating variants of the logo design, we can ensure that your brand is consistently represented across all touchpoints, from business cards to digital platforms.
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As a brand designer, I create more than just logos. I work with you closely to understand your business goals, objectives and competition and provide assets that support this.
A brand is your companies overall image, it is what people think and see when they hear about you. Branding works directly with your marketing and business strategy — think about how your brand looks across the different marketing channels you’ll use, your clothing, your vehicles, your website etc.
Logos are just the tip of the iceberg, there are so many more brand elements you will need as your business grows and I will work with you to prioritise what these are at your point in business.
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These assets are items that support your overall branding. They could be icons, secondary logos, stylised pieces of copy, social media templates, simple illustrations, etc.
Generally speaking, you’ll always need secondary assets to create a website or brand that feels unique and stands out from a crowded market.
Within my Ultimate Branding Package you have the option to choose 4 assets (you can always add on more too if needed). These include:
Business Card
Letterhead
Gift Voucher
Appointment Card
Thank You Card
Packaging Slip/Compliment Slip
Promo Flyer
Email Signature (Gmail only)
Cover photo for social
Sticker/Label
Canva Social Media Templates (x3)
Poster
Basic signage
Menu
Pop Up Banner
Website Banner
Leaflet
Promo product artwork (keyring, lanyards, coasters etc.)
Have something different in mind? Just ask the question! -
For your logo design you’ll get all the files you will need to reproduce your logo in print, on the web, on signage, vehicle livery, on clothing or embroidery, and just about any use you can think of. If you ever need your logo in another format, just let me know and I’ll send it to you.
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Logos and branding assets are built for end purpose. Therefore your logo will be created using both CMYK (print) and RGB (screen) colour spaces. I will also supply you with inverted/reversed file types. Brand elements will be produced in whatever they will be used for. i.e if we’re creating web banners, or social ads, these will be supplied in RGB colour space.
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To schedule your work I require a 50% upfront payment. This payment is non-refundable. All details are stated in terms & conditions. The final 50% is charged before you receive your files.
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You will automatically have a card design already included within your packages. If you require a letterhead then you can select this as one of your assets, or add it on for an additional fee.
All print ready files will be sent to you to forward on to your printer — or better still, I can arrange print for you.
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I have a great relationship with a few different printers that cover all my business and client’s needs. I can provide you with competitive prices for high quality printing — not like Vista Print…
Print costs are not included in any of my pricing. -
I’ve written an article with commonly asked FAQs about this topic. Take a read.
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Absolutely! I can create a basic website, professional services website or an e-commerce site (selling products or services etc.). I am happy to create a bespoke package for you including branding and a website. Please get in touch with more details.