Visual identity and logo design that enriches your brand
A professional brand and logo is one of the most important investments you can make for your business. A good one sets the tone, establishes a clear purpose, and builds a relationship with your audience. A great one does all that and makes your business instantly recognisable at the same time.
We’ll work together to weave those elements into a steadfast brand that reflects your values and speaks to the goals and needs of your audience.
And we’ll make it look really, really nice while we do it. You’ll have all the tools to apply your brand exactly how you want it.
JUMP TO LOGO + BRANDING DESIGN PACKAGES
The Brand Starter Package
This design package is for you if you’re just starting a new business and need basic branding (a suite of brandmarks, colour palette and some cards) to get you up and running. It is designed to give you the opportunity to work with me, create a professional identity without breaking the bank.
You’ll get
— Briefing Questionnaire to help you define your vision
— Consultation Strategy Call
— Moodboard
— Logo design including variants where applicable
— Custom Brand Colour Palette
— Presentation with one concept and mockups
— Single Page Logo Usage Guide
— Social Media Profile Image
— Card Design
— Supply of all files for production purposes
— One round of revisions
— Unrestricted ownership and usage rights
-
My trusty Briefing Questionnaire was made for this moment (and made to help me better understand your brand, goals, and target market). It lands in your inbox, ready and waiting for you to complete. Then we’ll…
-
You, me, and 30 packed minutes to talk about your business and make sure we’re on the same page, figuratively speaking, about what you’re looking to convey with your brand. We can do this over the phone, at your place or over coffee — I know a great spot if you’re local. This chat also helps inform my creative moodboard and guides our working process.
-
The first domino on our road to success. I’ll get to the core of your brand and send you a presentation based on everything we covered in your briefing template and our discussions. This first round is also a great chance to see the primary logo and a mockup of it in action.
-
By this point we’ve nailed the design concept. You’ll get a chance to offer constructive feedback with 1 round of revisions (don’t worry if you’ve never done this before, I’ll provide a guide to help you) and I’ll use that to make any changes needed and make this brand dream a reality.
Unsure if one round will be enough? See my FAQs.
-
After you’ve officially approved your final design and assets, I’ll consolidate everything into your Logo Usage Guide, including fonts and colours. This guide is your design how-to and shows you everything you need to know about how best to implement your new logo!
-
Designs? Check. Colours? Check. Review? Double check. Now it’s time for one of the best parts: go time! I’ll send you every file type you’ll need (JPEG, PNG, PDF, and EPS), and a JPEG social media image to set you up for well-designed success and your card print files too. If you need them printed, let me know and I’ll get that sorted too. The master logo files include a range of files for both print and web, plus light and dark logo variations as shown in your final presentation. Then we’re done! Time for fizz. 🍾
How it works
The Ultimate Branding Package
This full design package is for you if you’re ready to invest and need the full shebang to make an immediate impact on your target audience. It is designed for entrepreneurs who know where they want their business to go and need to collaborate with with a kick-a** designer (me!) to help them succeed in their goals.
You’ll get
— Briefing Questionnaire to help you define your vision
— Consultation Strategy Call
— Moodboard
— Brandmark design including variants where applicable
— Brand Colour Palette
— 4 Selected Brand Asset
— Brand pattern or gradient
— Website favicon
— Typeface selection*
— Presentation with one concept and multiple mockups
— 20 Page Brand Style Guide
— Social Media Profile Image
— Supply of all files for production purposes
— Print production guidance
— 2 rounds of revisions
— Unrestricted ownership and usage rights
-
My trusty Briefing Questionnaire was made for this moment (and made to help me better understand your brand, goals, and target market). It lands in your inbox, ready and waiting for you to complete. Then we’ll…
-
You, me, and one whole hour to talk about your business and make sure we’re on the same page, figuratively speaking, about what you’re looking to convey with your brand. We can do this over the phone, at your place or over coffee — I know a great spot if you’re local. This chat also helps inform my creative moodboard and guides our working process.
-
The first domino on our road to success. I’ll get to the core of your brand and send you a presentation based on everything we covered in your briefing template and our discussions. This first round is also a great chance to see the primary logo and a mockup of it in action.
-
By this point we’ve nailed our design concept. You’ll get a chance to offer constructive feedback with 2 rounds of revisions and I’ll use that to make any changes needed and make this brand dream a reality. From here, I’ll refine the brandmark, fonts, and brand assets.
Unsure if two rounds will be enough? See my FAQs.
-
After you’ve officially approved your final design and assets, I’ll consolidate everything into your Style Guide, including any secondary assets, typefaces, and colours. This guide is your design how-to and shows you everything you need to know about how best to implement your new branding!
-
Designs? Check. Colours? Check. Review? Double check. Now it’s time for one of the best parts: go time! I’ll send you every file type you’ll need (JPEG, PNG, PDF, and EPS), JPEG social media images to set you up for well-designed success and your business card files too. If you need them printed, let me know and I’ll get that sorted too. The master logo files include a range of files for both print and web, plus light and dark logo variations of every file type mentioned above. Then we’re done! Time for a gin (or two). 🍸
How it works
The Brand + Packaging Package
Are you a product-based service looking for a full branding package? Then this one is for you! It is designed for business owners, makers and creators who want to make a killer first impression with their custom product packaging. I’ll help you decide who to partner with for print, talk stock, explain print finishes and help you achieve the stand-out packaging of your dreams.
You’ll get
— Briefing Questionnaire to help you define your vision
— Consultation Strategy Call
— Moodboard
— Brandmark design including variants where applicable
— Brand Colour Palette
— 4 Selected Brand Assets
— Brand pattern or gradient
— 2 Packaging Pieces (with option to add more)
— Website favicon
— Typeface selection*
— Presentation with one concept and multiple mockups
— 20 Page Brand Style Guide
— Social Media Profile Image
— Supply of all files for production purposes
— Print production guidance
— 2 rounds of revisions
— Unrestricted ownership and usage rights
-
My trusty Briefing Questionnaire was made for this moment (and made to help me better understand your brand, goals, and target market). It lands in your inbox, ready and waiting for you to complete. Then we’ll…
-
You, me, and 30 packed minutes to talk about your business and make sure we’re on the same page, figuratively speaking, about what you’re looking to convey with your brand. We can do this over the phone, at your place or over coffee — I know a great spot if you’re local. This chat also helps inform my creative moodboard and guides our working process.
At this point, we’ll also agree and appoint a print production company who we’ll work closely with on the artwork for the packaging pieces.
-
The first domino on our road to success. I’ll get to the core of your brand and send you a presentation based on everything we covered in your briefing template and our discussions. This first round is also a great chance to see the primary logo and a mockup of it in action.
-
By this point we’ve nailed the design concept. You’ll get a chance to offer constructive feedback with 1 round of revisions (don’t worry if you’ve never done this before, I’ll provide a guide to help you) and I’ll use that to make any changes needed and make this brand dream a reality.
Unsure if one round will be enough? See my FAQs.
-
After you’ve officially approved your final design and assets, I’ll consolidate everything into your Logo Usage Guide, including fonts and colours. This guide is your design how-to and shows you everything you need to know about how best to implement your new logo!
-
Designs? Check. Colours? Check. Review? Double check. Now it’s time for one of the best parts: go time! I’ll send you every file type you’ll need (JPEG, PNG, PDF, and EPS), and a JPEG social media image to set you up for well-designed success and your card print-ready packaging files too. If you need them printed, let me know and I’ll get that sorted too. The master logo files include a range of files for both print and web, plus light and dark logo variations as shown in your final presentation. Then we’re done! Time for fizz. 🍾
How it works
Logo + brand design projects in action
What others say
When Sarah presented her initial draft, it was spot on, she absolutely nailed it on the first try! We made a tiny adjustment to a minor detail, but otherwise, it was perfect. What we loved most about working with Sarah is how she just "gets it." Even with our million ideas at the start, she asked the right questions and guided us to narrow down our vision. We couldn’t be happier with the final result and would highly recommend Sarah to anyone needing help with branding, websites, or any aspect of design. She truly knows it all!