Sisu
Sisu is of Finnish origin and it means a state of being that Finnish are born with — an eternal force to help 'get through anything’.
SarahCreated
Logo
Heidi contacted me about bringing her Finnish roots into a new business she was developing in East Lothian. She had strong preferences to minimalist design and provided references to brand to die for! To ensure our thoughts were aligned, mood boards were created and typographic styles discussed initially. The next stage was to present Heidi with the initial design concepts from which she had a tough time choosing (having such a great brief gave me the creative freedom only found in dreams!), it was decided to progress with the onion concept which was a nod to a Nordic design from our mood boards. Having the word marque, Scandi-style lines and the onion silhouette has given Sisu a good base to develop their branding across their website, packaging and vehicle livery too.
Sisu will specialise in pop-ups; gluten-free, vegan and veggie all at the forefront. Local retailers will also be stocking their homemade snacks and Sisu will offer private catering too. Sisu will be mindful of its carbon footprint and where possible will source food from sustainable sources in East Lothian.
