Is SEO just a buzzword you've heard? Well, I'll let you in on something…it’s the secret sauce that makes your website the main course in Google’s feast.

Providing feedback to your logo designer is a crucial part of the design process. To ensure that the final product meets your expectations, it is essential to understand the design brief, be specific and objective, focus on the big picture, offer suggestions and alternatives, and use visual aids.

Feeling a little daunted? Here are my key considerations, top tips and explanations of writing well-considered copy content for your own business website.

So you’ve signed off your beautiful new logo and your designer has supplied you with an array of file types — but what are they all for?