Down to Earth Gardening
Rebuilding and redesigning the Down to Earth Gardening website — moving it from a clunky Wordpress site, to a slick, user-friendly Squarespace website.
SarahCreated
Website
Branding assets
About the Project
As a seasoned branding and website designer based in Edinburgh & East Lothian, my work reaches clients both locally and across Scotland. One of my recent projects involved collaborating with Down To Earth Gardening, a local landscaping and gardening business, to create a dynamic and user-friendly online portfolio showcasing their services.
Wordpress to Squarespace
The client initially had an existing WordPress website but faced several challenges. They had to rely on an external website developer to make updates, which resulted in a website that quickly became outdated. Security updates were often delayed, and the complexity of updating their portfolio with new projects hindered their search engine rankings.
To address these issues, Down to Earth wanted a solution that would allow them to easily manage and update their website while ensuring security. After a thorough assessment of their needs, I recommended transitioning to a Squarespace website where there is no need to update the website platform — it is all handled within your Squarespace subscription, by Squarespace themselves.
The new Squarespace website provided the perfect platform for showcasing their services. It allowed for larger and more detailed images throughout the site, especially within their portfolio section, where visually stunning before-and-after images of their landscaping work could shine. Additionally, a user-friendly contact form was implemented, making it convenient for potential customers to get in touch. This improved communication channel ensured that no important inquiries were lost in the shuffle, bolstering their client engagement.
The website itself was designed with a clean and minimalistic aesthetic, in line with modern web design trends. I also took the opportunity to refresh and slightly update their existing logo to ensure consistency with the new website's look and feel. This updated logo will eventually be rolled out across their fleet of vehicles in Edinburgh and East Lothian, establishing a strong and recognisable brand presence wherever they operate.
The result of this collaboration was a visually engaging and easy-to-maintain website that not only showcased Down To Earth Gardening's services effectively but also improved their online visibility. With the ability to regularly update their portfolio, the client could now keep their website content fresh and dynamic, a vital aspect of staying competitive in the digital landscape.
By simplifying their online presence and enhancing their branding, Down To Earth Gardening was better equipped to reach their target audience and present their services in a professional and appealing manner. The successful transformation of their website has paved the way for continued growth and success in their local landscaping and gardening business in Edinburgh and East Lothian, while setting a solid foundation for their broader digital presence across Scotland.
Sarah is very encouraging and professional, everything about upcoming process was explained clearly. Just being able to simply update our website has been a massive jump forward for us. We now need to now promote it and tie in with our social media!