Lock Stock Sporting
Authenticity, expertise and an unrivalled understanding of rural life are at the heart of this business, reflected across its new branding and website.
SarahCreated
Logo
Branding assets
E-commerce website
About the Project
As a trusted and expert photographer and professional shooting coach based in East Lothian, Murray specialises in capturing images of rural life in a way that authentically reflects what it’s all about. With a growing business and wide range of individual and corporate clients, Murray needed a brand and website to showcase the premium quality of his services, his passion, and his understanding of field sports and agriculture.
Branding + Website Development
Murray is the beating heart of this business. I worked with him directly to sketch out some initial ideas using his invaluable insight and comprehension of his client base. We chose a palette of natural, familiar colours - a perfect fit for the rural environment and beautiful landscapes Lock Stock Sporting work in.
The brandmark was designed to subtly bring together both arms of the business - photography and coaching - into one unique symbol. It was important to the brand that the logo design was clean and minimal, and stayed far away from the more obvious and overused motifs. I designed a logo that incorporates the crosshairs found in both a gun and a camera which looks great visually and really personifies the brand.
Murray’s website needed to be future-proof to allow for new sections as the business continues to expand in line with his vision, so we incorporated this flexibility into the build, making it easy to do this himself as he progresses. Providing Murray with helpful tutorial videos gave him the independence to be able to add and manage content, process orders and update his portfolio of work himself.
In addition to the online shop where Murray’s incredible photography can be viewed and purchased, it was important that clients who had commissioned a photoshoot were able to access their images privately. Using a secure third party linked tool, we created a portal specifically for these clients so they can log in and view their own private albums before purchasing.
To authenticate the quality of the work, we sprinkled top notch testimonials from highly satisfied clients throughout the site, helping to secure Lock Stock Sporting as the pedigree choice. And by showcasing client logos on the homepage, Murray presents an impressive customer base that demonstrates immediate credibility to potential clients, who are then encouraged to find out more.
Since the launch, Murray’s business has grown significantly with the website attracting more clients to both his photography and coaching services. In fact, soon we’ll be adding more to the website as a result of this roaring success!
