Fueling Greatness
Logo design and branding development for Dr Laurent Bannock’s new program for elite athletes
SarahCreated
Logo
Colour palette
Podcast collateral
Social media assets
Excited to unveil ‘Fueling Greatness’, the latest brand I had the pleasure of creating for Dr. Laurent Bannock, a renowned figure in elite sports nutrition (and podcasting!), working with Olympians, Celebrities, National Football Teams, GOAT Athletes. This brandmark embodies the peak of athletic performance. Central to its design is a unique monogram/icon that portrays a dynamic figure, and capturing the essence of strength, agility, and power. Can you see both?!
My journey with ‘Fueling Greatness’ began with an insightful conversation with Laurent, leading to a moodboard that encapsulated his vision for the brand, we also did some top level competitor analysis. This was followed by iterative design stages, exploring colour palettes and typeface choices—all meticulously crafted to reflect the brand’s core principles.
Swaying away from typical nutritionist symbolism, we opted for bold, confident colours that are both fresh and timeless, depicting not just strength but a deliberate and sincere approach. It’s designed for flexibility across various layouts and colourways, offering adaptability to meet diverse branding needs.
As ‘Fueling Greatness’ gears up to energise the realms of podcasts, digital courses and more, this brandmark is more than just a logo. It’s a vision of what it means to strive for and achieve greatness in the world of sports nutrition.
