Volunteer East Lothian
Formerly known as Strive, are an East Lothian based third sector organisation. Their current branding was feeling tired, not working for them and they wanted to include a re-brand with their new organisational name change too. With that came a new domain name and the opportunity to ensure their website was really working hard for them and providing an easy place for volunteers and companies alike, to find relevant information.
SarahCreated
Logo
Branding assets
Website
Pop-up banners
Lanyards
Leaflets
Window graphics
We started with the rebrand to incorporate their new name Volunteer East Lothian and their want to support the Third Sector voice in East Lothian by promoting volunteering, supporting and organisations in the local community. Three design options were presented to them with the favourable design echoing the surrounding coastal countryside of East Lothian with bold colours representing the different sectors within their offerings.
The brand was taken across promotional materials including window signage, flyers, banners and it was also applied to beautiful lanyards for their staff and volunteers to identify their involvement with the organisation.
Their previous website was cluttered with it being very hard to find relevant information for individuals and organisations.
We performed a content audit of the existing site to narrow down their offering, and revamp their content to be more relevant and engaging. Complex user journeys were simplified to allow for the quick and easy finding of relevant content which has made a drastic improvement to their engagement rate on the website.
Furthermore, we used the designed colour palette to identify Support, Volunteering, Organisations and the Third Sector within their website so that it was clear what information related to certain scenarios. The branding was carried through the website with elements applied as graphics on images, backgrounds and within news stories also.
Volunteer East Lothian have full access to edit, update and add new content to their website whenever they have a requirement. They can now quickly and easily input industry news and gather news from individuals via forms on their website to repost and share to their audiences.
